Digital Marketing Career and Job Opportunities in India

Digital Marketing  Career and Job Opportunities in India

Digital Marketing has become one of the popular Flourishing fields and nowadays more people started to choose Digital Marketing as their career even though their core education is completely different.

Ten years before not all the people we’re marketing their product online. 

Since a lot of people start to use the Internet. Businesses start to prefer Digital Marketing. 

After the in-efficiency of the traditional marketing system, Digital Marketing has become a part of every business.

While reading this line you probably have lots of questions in your mind.

1. Is Digital Marketing is a Good Career? 

2. What are the Opportunities and Scope in Digital Marketing?

3. Why should I choose Digital Marketing?

4. Is Digital Marketing jobs are good?

These questions will be answered in this article.

Scope of Digital Marketing:

Before Going into the real article, let me answer you with some stats

1. Digital Marketing is an industry growing at a rate of 30%.

2. Internet Users – The total number of Internet users in India in 2020 is about 500 million in that the numbers of mobile internet users are almost about 448 Million.

3. Total amount of Ad spend in India in 2020 is about 2,308 Million dollars.

4. In these total Ad spend the Mobile Ad Contributes almost 63% and Desktop is just 37% and the report says by 2025 the Ad spent on Mobile will go up to 82%.

5. India has 18th rank in the total Online Ad spent.

6. And the Programming Advertising rate in India is about 75% in 2020.

From the above stats, you had an overview of how this Digital Marketing industry is growing.

Now you got an idea of whether to choose Digital Marketing as your career. 

Before picking up Digital Marketing as your career. You need to understand the different job opportunities in Digital Marketing.

Digital Marketing Career and Job Opportunities in India

Digital Marketing Manager:

Digital Marketing  Career as a digital marketing manager

Digital Marketing Manager is one of the topmost positions when it comes to Digital Marketing. The role of a Digital Marketing Manager is to handle different kinds of projects at the same time. According to the requirements of the Clients, the Manager needs to assign the Project to the teammates and Monitor them.

If you have an Experience of 8-10 Years you can become a Digital Marketing Manager in a reputed Agency.

The Salary of a Digital Marketing Manager on an average is 12- 15 Lakhs per annum in India.

Content Marketing Manager or Content Writer:

Digital marketing career as a Content Manager/ Content writer

The Content Writer or the Content Manager always has their own respect in an organization. The role of the Content Writer is to create different types of online content based on the requirements.

The Designation of the Content writer may vary. In some agencies, there will be a separate Content team led by a Content Manager with 4 to 5 Content Writers. Here the Content Manager reports to the Digital Marketing Manager. In some agencies, there will be 1 or 2 Content writers only. Here they will be reporting directly to the Digital Marketing Manager itself.

An Experienced Content Writer of 8-10 Years can become a Content Marketing Manager. The Salary of a Content Marketing Manager on average is 6- 10 Lakhs per annum.

And the average Salary of a Content writer with 0 to 3 years of experience is 2.5 – 5 Lakhs per annum.

SEO specialist or SEO executive:

Digital Marketing  Career as an SEO specialist or SEO executive

When you take a list of Digital Marketers in India more than 80% of Digital Marketers will come under SEO (as an SEO specialist/SEO executive). The role of the SEO specialist/ SEO executive is to rank the website on the Search engine using different SEO techniques. 

Based on the project type there will be one or two SEO specialists / SEO Executives. In most Agencies, there will be No SEO managers. The SEO specialist /SEO Executive will be reporting to the Digital Marketing Manager.

The Average Salary of an SEO specialist with 2+ years of experience is 2.5 – 5.0 Lakhs per annum. Most Fresher who is looking for a Digital Marketing Job get the role of an SEO executive. Their average Salary lies in-between 1.2 – 2.0 Lakhs per annum.

Sometimes SEO specialist /SEO Executive case gets even worse when it comes to Salary Packages.

Is SEO a good career choice? << (Click here)

SEM specialist or PPC executive:

Digital Marketing  Career as an SEM specialist or PPC executive

SEM is one of the Digital Marketing skills which is in demand, it’s because it directly involves in the Sales.

The role of an SEM specialist/ PPC executive is to create different sets of ads on the Search engine that bring Conversions with the right Sales metrics.

SEM specialist/ PPC executive will be reporting to the Digital Marketing Manager directly. The truth is that most agencies in the market don’t have a separate SEM specialist/PPC executive, they used to outsource their SEM part. 

The Salary packages of an SEM specialist/PPC executive on average is 3.0 to 6.0 Lakhs per annum.

Social Media Manager or Social Media Expert:

Digital Marketing  Career as a Social Media Manager or Social Media Expert

Every business wants to do Digital Marketing on Social Media because most internet users use Social Media on a regular basis. So Social Media Marketing (SMM) has become one of the trending skills right now.

The role of the Social Media Manager/Social Media Expert is to drive traffic and Conversion by using both Organic Optimizations as well as a Paid advertisement.

From 2.5- 5.0 Lakhs per annum will be an average Salary package for a Social Media Expert and the Social Media Manager will get a little bit higher than that.

Inbound Marketing Manager:

Digital Marketing  Career as an Inbound Marketing Manager

Inbound Marketing Manager will have a major role in the organization. Companies which has its own product hire a full-time Inbound Marketing Manager/Inbound Sales Manager. Their role is to convert the leads into customers.

Average Salary – 3.0 to 5.0 Lakhs per annum.

E-commerce Manager:

Digital Marketing  Career as an E-commerce Manager

Nowadays a lot of Organizations started their own E-Commerce stores instead of marketing their product on third-party sites like Amazon and Flipkart.

So they started hiring full-time E-commerce Managers for their business.

Their role is to maintain the e-commerce site and to drive sales through that Website.

Average Salary – 6 to 10 Lakhs per annum.

These are the major Job roles in Digital Marketing. 

There are other important roles in the Digital Marketing Industry like

*Web Analytics Manager.

*CMO Manager.

*Email Marketing Manager.

*Web Developer.


*Affiliate Marketing Manager.


These are major Digital Marketing Jobs waiting for you in the Market. I hope you get an idea about Digital Marketing Career and Job Opportunities in India in this article.

Please Comment on which Job role do you prefer to go to.

About the author: AVINASH P

Avinash is a Professional Digital Marketer from India. In the field of Digital Marketing, he is an Author and Trainer. He runs an agency called BrightWolf Media. He answers about Online Marketing

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