About 1.69 billion Facebook users are there around globally. More than 30% of the World’s population are Facebook users. Before getting into 10 Benefits of Facebook ads for business. Let us see a little bit about the advertisement.
Advertisement is the best thing that you can do for your business. Without advertisement, your product or services are not going to reach out to the customer. Advertisement is Something that you cannot ignore.
Facebook ads are one of the most used paid advertising tools. The best Advertisement tool next to Google ads is Facebook ads.
But as a Facebook user, I know the Facebook ad’s benefits and advantages too, especially for businesses.
Get good quality customers:
Customers are the real boss. Whether it’s you or we all need customers to run a business. The number of active Facebook users has been dropped over the years.
But still there are lots of business users using Facebook ads.
You need not search for customers online; they already exist in their own Facebook account. All you have to do is to create ads.
Millions of people browse through news feeds to see ads. I don’t want you to leave the good quality customers because Your competitor is waiting to attract quality Facebook users.
Many of you would be thinking that ads are difficult. Long ago I used to think like that before.
Facebook ads are easier than you think. It is perfectly suitable for beginners as well as advanced Facebook ads users.
To Create a Facebook ad all you need to have is some basic idea about online Marketing and your own businesses.
Cheap and Cheerful:
Facebook ads are cost-effective and You can run ads at a real low cost.
There is no minimum amount needed to run an ad campaign. You can start with zero.
A person who spends 2 dollars can use Facebook ads and a person who spends about 2000 dollars can also use Facebook ads.
I am not saying that spending 2 dollars or 2000 dollars has the same effect.
Your bidding strategy should be based on your Goal.
Spending money on Facebook ads varies according to the Marketing objective.
Demand generation platform:
When you are launching a new product to a market. You can’t sell the product directly.
First, you need to create awareness about your product to the customer.
Here we are generating a demand for the product.
Facebook is the best demand generating platform. Where Google is a demand fulfillment platform.
So with the help of Facebook ads, you can create demand generation for your product.
The Facebook ad actually seems like a post. When someone sees your ad on Facebook it’s a post actually.
He sees the likes, shares, and comments. This adds some value to your ad
If there are a lot of likes and comments it grabs the attention of the users and the users are more likely to click the post.
Shares on Facebook give some organic traffic too without spending the amount.
And you can also interact with the users who are commenting on your post.
In this way, you are engaging with the post. This is one of the huge benefits of Facebook ads.
Facebook ads are effective in reaching the customer.
It’s because Facebook has its own artificial intelligence. This helps in showing Your ad to the users who are more likely to convert.
A lot of things inside Facebook ads such as audiences and retargeting which helps in running an efficient ad
We also need to concentrate on strategies like bidding and targeting to run an efficient ad
This brings me to the next benefit of Facebook ads targeting.
Targeting the right audience:
The targeting option is the most important benefit of Facebook ads.
Advertisement fails when you target the wrong customer. The old advertisement platforms such as Newspapers, Radio, Television fails due to not targeting the right audience.
Platforms such as Google and Facebook succeed in online marketing due to the right targeting.
Targeting the right audience is halfway done.
In Facebook ads, you can target the right audience based on their interest, age, gender, job title, and more stuff like that.
This targeting helps the ad to reach the specific person who is more likely to the product or service which you are displaying.
Even in Google ads targeting is done. But in Google targeting is based on Keywords.
Here Facebook ads targeting is based on the audience.
That’s why I am saying targeting is the important Benefit of Facebook ads for business.
Facebook ads can help you to get more Facebook page likes and you can also run ads to increase your Instagram followers.
Personal branding is something that you need to focus on while running a business.
If you have a brand around you it’s easy to sell your product or services.
While saying branding social media is a great platform for personal branding.
So running ads for the Facebook page like and getting more Instagram followers is a great way to develop personal branding.
Lead generating machine:
Many of us say no to Facebook ads because most of us don’t have our business website.
In some cases, Websites are not recommended for small businesses and services.
To solve these problems Facebook ads have an ad campaign called Lead Generation.
You can run a lead generation ad campaign where you directly get leads from the Facebook ads without directing them to the website page.
Lead generation helps to collect information about the customer. With this, you can contact the customer through Email or you can make a business call too.
Lead generation is an innovative benefit of Facebook ads for business.
Great Marketing funnel:
The Marketing Funnel of Facebook is simply awesome. The marketing funnel is important for any form of business.
On top of the funnel, you have the awareness stage. Here you are creating awareness about the product.
Awareness is followed by the consideration which is the middle of the funnel.
In Consideration, people are considering buying your product. In this stage, you can do retargeting ads.
Then the lower part of the funnel is Conversion. Here people actually buy your product.
Awareness and consideration are in the hands of Facebook ads.
Conversion is based on your product and the customer that you target through ads.
Marketing funnel may vary for business to business. But the outline of the marketing funnel looks like this.
The marketing funnel is one of the great benefits of Facebook ads.
There are a lot of other social media platforms that offer advertisement services on social media such as LinkedIn ads, Tik Tok ads, and Twitter ads.
But still, Facebook stands out from other social media platforms. It’s because Facebook ads have their own benefits.
What do you think about 10 Benefits of Facebook ads for business? Have you run ads on Facebook before? If yes, comment yes. No comment no.
If you have any questions let me know in the comment box.