10 simple tricks to run an effective Facebook ad

Hi, I am  Hendry and I am a fitness freak. I want to share my Fitness knowledge with millions and millions of people. At the same time, I also want to make some money in return for sharing my knowledge.

So I thought Online Marketing is the only way to reach millions and millions of people. So I learned and implemented Facebook ads in the right way.

10 simple tricks to run an effective Facebook ad
10 simple tricks to run an effective Facebook ad

This Facebook ad which is part of Digital Marketing helps me to attain my vision. Now I am on the right path.

Like Hendry, everyone wants to rise. We want fame as well as money. So we all used to run Facebook ads for our products or services but at the end of the day, it fails.

It’s not that you don’t know Facebook ads. The reason is that you are not running an effective Facebook ad for your product or services.

So I am here to give you the 10 simple tricks to run an effective Facebook ad

You can also check out how Facebook ad changed Depesh mandalia, who is one of the top masters in Facebook ads

Manage the Ads manager:

Facebook ads managers are easy for beginners as well as advanced users. But if you do not understand the ads manager properly then it’s your first and foremost mistake.

In the ads manager tool, there are a lot of things that you can do and change. In the tools of ads manager, you have something called a creative hub and campaign planner, which is a guide tool and it also gives some ideas.

There are a lot of other things you need to understand clearly before running a Facebook ad like audience insights, audiences, event manager, Facebook pixel, measure, and reports.

The platform which generates Demand:

You need to understand that Facebook is not the place where you can sell the product directly to the people.

Many people make this mistake. They show their product to Facebook users directly. This is not going to work.

You should understand that people using Facebook are in an entertainment mood. They will not buy your product directly by seeing just your ad

It’s because people don’t know, who you are? 

First, you need to build trust in yourself. You may just give some free stuff like a free trial or free e-products or even some free values.

Once you create trust then it’s easy to sell.

Google ads are something different where you can sell your product directly because it’s a demand fulfillment platform.

Where Facebook advertising is a demand generating platform. 

Right Product+Right value :

You may be a little bit confused when I say product. Yes, I am saying about the right product.

The product that you choose should be relevant. As I said before that you cannot sell the product directly.

You can sell products which are less than 10 dollars. The risk of the customer is less when they buy a low-end product.

Once they buy you can sell your other high-end product directly if you have created more value in your low-end product.

 Select the right product which is less cost-effective and at the same time, it should also create some value.

Choosing the Right marketing objective:

The marketing objective of Facebook advertising

People don’t know how to select the right marketing objective.

They are confused about which marketing objective is right for them and their product. Some people even ignore the marketing objective of Facebook ads.

 You should be clear about your marketing objective whether you are running Facebook ads for awareness or consideration or conversion.

When your goal is to create brand awareness or reach then your Marketing objective should be “Awareness”.

Or if your goal is to create traffic or engagement then your marketing objective should be “Consideration”. If you don’t have a landing page you can choose lead generation as your goal.

If your goal is to create Conversion then your marketing objective should be “Conversions”.

The Marketing objective and goal that you select has a direct impact on your Facebook ads. If you choose a wrong one then Facebook ads lose its effectiveness.

Bidding strategy:

Bidding or budget optimization section on Facebook ad

You should understand the bidding strategy. If you don’t do it, at the end of the day you are just wasting your money on Facebook ads.

Your bidding should be based on your product and your Marketing objective.

If you are running ads for a high-end product and your Marketing Objective is Conversion then you can bid more.

If you are running ads for just awareness your bidding should be less.

Let me explain with an example,

I am running a Facebook ad for my weight loss product and I want conversion. Then my bidding can be higher because here I am getting a return on investment (ROI)

If I am running ads just for traffic or awareness for my website then my bidding should be lesser because here I am not making any ROI.

Your bidding, Marketing objective, and your product all three are interlinked with each other.

Targeting the right Audience:

Targeting is something most of the people fail while running Facebook ads. If you target the right audience it’s half done.

Most of the Facebook ads users say Facebook ads do not work. It’s because they don’t target the right audience.

Earlier the older advertising platforms such as Newspapers, Radio, and Televisions failed due to UN targeting. 

Let me explain with the same weight loss product example again.

If I am running this ad on television. Not all television users are going to buy this product. It’s due to untargeted ads.

Targeting is also seen in Google. But Google ads targeting is based on the keywords.

But Facebook ads have an excellent targeting structure. Using certain criteria you can run a highly targeted Facebook ad.

It’s because when we sign up for Facebook we all give a lot of information to Facebook such as age, gender, interest, Marital status, demographics, education, Qualification.

Using these details Facebook helps us to target the audience. However personal information cannot be misused. Facebook ads show only common data, not personal pieces of information.

“Targeting the right audience” which you need to keep in your mind while running the Facebook ads.

Placing the correct Placements:

Placements are of two types one is Automatic Placements and another one is Manual placements.

If targeting the right audience is one part. Targeting the right placement is another part.

Many Facebook ads users think that targeting is just targeting the right audience. But in reality, Facebook ads targeting does not end.

It will end only if you target the right placements.

When it comes to Facebook ads, there are two types of placements one is automatic placements and another one is manual placements.

Automatic placement is something that Facebook chooses the place to show up your ad and at the same time, it is also recommended by Facebook.

You can use this automatic placement for certain forms of ads.

However, a manual placement is something where you can choose the place to show up your ad, here you can edit the placements.

You can choose whether you want to show up your ads only on Facebook or on Instagram or only in Messenger or audience networking.

You can also edit placements such as feeds and stories. One word to describe manual placements is “it’s your choice”.

Certain kinds of marketing goals such as page like and Instagram traffic, you should definitely use manual placements.

You should use both automatic and manual placements according to your goal of running the Facebook ads.

Choosing the right format:

One of the tricks in the Facebook ad is choosing the right format.

 All the above-discussed tips for running the Facebook ads are based on technical aspects. Now we are going to see the visual aspects.

This has a direct impact on the Facebook user who sees your ad, when it comes to visual contact the choosing the right format is the first step.

I blindly say use single or video format. Don’t go for a carousel format or collection format.

In the image or video format, you can choose either image or video media.

The image says a thousand words, so go for an image that suits your ad and your product.

For example, if you are running an ad for your book then go for the cover page of that book.

You can also run video ads, where you can create a short video about your product or services or you can even show your face and talk about the product or services. This helps in building trust.

Carousel format is mostly on feeds. Don’t go for it because we don’t want our ads to display only on feeds.

We also have something called a collection format. It is mainly for mobile users. It gives full-screen experience and it gives some free templates too.

But this format is applicable for certain kinds of marketing goal which you want to run your ad

So choose the right format that has a direct impact on your ad structure.

Concentrating on Text and links:

The text and links are also an important aspect of visual aspects. If the first impression is an image or video, then the final impression is your words.

You need to impress the Facebook user. So in that way, they can click the ad to see wants in that.

Text is more important, you need to tell about your product and at the same time, you also need to tell why they should buy the product in a short description.

Most of the Facebook ads users fail in writing the proper text, they think that text is just a part of creating the Facebook ads campaign. But in real life, the real test is a part of the heart of Facebook ads.

You need to have a proper attractive headline. Your headline should describe your product. 

The description should be clean and neat, where it describes your product feature.

On creating a Facebook lead ad campaign you should definitely concrete on your Headline and description.

When coming to links, you are actually redirecting the Facebook users to your landing page or your website.

The page that you redirect should be attractive and at the same time, it also needs to create a good user experience.

If you have a strong personal brand, then you can also put that in the display link section. Where the reach is better for you.

Text and links play a vital role. So you need to be careful in writing the text and linking the pages.

Tracking your ad campaign:

You guys may be wondering that the. It may be slightly away from the topic which we are discussing but it has a huge part.

You need to track your ad campaign frequently because then only you will be able to find that the ad campaign that you have created is actually effective or not.

If you can find that the ads are effective you can continuously run the ad campaign or if you think that this is not working in the proper way.

Conclusion:

These are the 10 simple tricks to run an effective Facebook ad in my opinion.

What about you have you ever used any of these tips to run an effective Facebook Ad?

If yes, comment on what are the tips you have used before. No comment no

I assure you that these 10 simple tricks to run an effective Facebook ad helps you

Are you a business professional or entrepreneur, then you must definitely check by 10 Benefits of Facebook ads for business

If you have any questions let me know in the comment box.

About the author: AVINASH P

Avinash is a Professional Digital Marketer from India. In the field of Digital Marketing, he is an Author, Freelancer, and Trainer. He helps Small businesses to rank their website on the Search engine. He answers about Online Marketing @avinashanswers.com

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3 Comments

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